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Social Media Assets

Use these assets to help you get the message out about Clean Air.

Clean air and the COVID-19 lockdown

 

Where to post? From your organisation’s Twitter or Facebook accounts

When to post? The best times to post on social media are first thing in the morning approx. 9am, and in the afternoon approx. 5pm

Tips for posting:

  • Include a clear call to action (what do you want people to do on reading your post?)
  • Write out the content of the image into the body of the text
  • Use hashtags that support your campaign (using camel case will allow for easier reading of your hashtag e.g. #SchoolStreets rather than #schoolstreets)
  • Link to a webpage where people can find more information
  • Avoid acronyms (e.g. CAZ – instead Clean Air Zone)

More than 1 in 3 of us say the roads feel safer for walking and cycling during lockdown

Over half of us say we would do more cycling or walking after lockdown

1 in 4 of us would like to use private vehicles less when lockdown is lifted

47% of us would like to walk more when lockdown is lifted

62% of us want to see central and local government invest more urgently in tackling air pollution than before the outbreak

62% of us want to see central and local government invest more urgently in tackling air pollution than before the outbreak

The majority of adults in Newcastle want to see central and local government invest more urgently in tackling air pollution than before the coronavirus outbreak

2 out of 3 adults in Manchester want to see central and local government invest more urgently in tackling air pollution than before the coronavirus outbreak

2 out of 3 adults in Birmingham want to see central and local government invest more urgently in tackling air pollution than before the coronavirus outbreak

The majority of adults in London want to see central and local government investment more urgently in tackling air pollution than before the outbreak

The majority of adults in London want to see central and local government investment more urgently in tackling air pollution than before the outbreak

4 out of 5 of us say active travel would be easier with pedestrianised city centres

4 out of 5 of us say active travel would be easier with cycle lanes

4 out of 5 of us say active travel would be easier with wider pavements

6 out of 10 parents are worried about increased levels of traffic when lockdown is lifted

6 out of 10 parents are worried about increased levels of traffic when lockdown is lifted

69% of us want to see communities retain safer roads and fewer car journeys when lockdown eases

69% of us want to see communities retain safer roads and fewer car journeys when lockdown eases

More than half of parents plan to walk or cycle more than they did before lockdown

More than half of parents plan to walk or cycle more than they did before lockdown

The majority of adults want to see more space for pedestrians and cyclists

The majority of adults want to see more space for pedestrians and cyclists

87% of people currently working from home would like to continue to do so

87% of people currently working from home would like to continue to do so

2 out of 3 adults are happier not to deal with rush hour

2 out of 3 adults are happier not to deal with rush hour

11billion road miles could be saves through remote working

11billion road miles could be saves through remote working

3 out of 4 adults want businesses to do more to improve their air quality in their recovery

3 out of 4 adults want businesses to do more to improve their air quality in their recovery

Notes to users

 

All data for the above graphics is drawn from a survey of nationally representative 2000 individuals in a survey commissioned by Global Action Plan, carried out by Opinium in May 2020. Regional statistics are available from this national dataset, for more information please contact [email protected] All of the images are open source and no credit for the pictures or the statistics is required to post these graphics on your own social media channels or websites etc.

 

If you found these resources helpful please let us know, email [email protected]

Older woman riding a tricycle

Image and caption from @RossiTheBossi:

Had a chat with this lady on her new trike. “It’s a freedom I’ve never felt before in a car, now I see why you do it. Let’s hope it stays like this after Covid19”

Empty road

Image and caption from @Subversivite:

Brownlow Road N11 usually boasts 10,000 vehicles per day with matching filthy air. It was fresh, clean & perfect for cycling on today. A mum even let her little boy play on the pavement (she was close by watching).

Bus stop and quiet road

Image and caption from @Subversivite:

Brownlow Road N11 usually boasts 10,000 vehicles per day with matching filthy air. It was fresh, clean & perfect for cycling on today. A mum even let her little boy play on the pavement (she was close by watching).

Empty road
Image and caption from @CllrKLeach:
Out for early for a 'rush hour' 13.5k run this morning - clear roads, clear skies and clean air
Adult and child cyclist on protected cycle path

Image and caption from @helen_pic:

Continue to be stunned at how much of London has been opened up to us now we can cycle as a family with our 6 yr old. The difference between cycling on busy roads v filtered/separate cycle lane is like night & day though. Total terror with each close pass v joy!

Image and caption from @helen_pic:

Continue to be stunned at how much of London has been opened up to us now we can cycle as a family with our 6 yr old. The difference between cycling on busy roads v filtered/separate cycle lane is like night & day though. Total terror with each close pass v joy!

Runners shoes

Image and caption from @KDeretuerto:

When looking for the positives, I have to concede that a gentle early morning run through the woods beats the frantic school run and commute of Ye Olde Days!

Path through a forest

Image and caption from @KDeretuerto:

When looking for the positives, I have to concede that a gentle early morning run through the woods beats the frantic school run and commute of Ye Olde Days!

Empty road
Image and caption from @CllrKLeach:
Out for early for a 'rush hour' 13.5k run this morning - clear roads, clear skies and clean air
Two birds on a wire
Image and caption from @CllrKLeach:
Out for early for a 'rush hour' 13.5k run this morning - clear roads, clear skies and clean air
Green field with clear sky and view over city
Image and caption from @plumstickle:
Is it just me or can you see how clear the air has become?
View across house roofs
Image and caption from @BeingCharley:
Video and caption from @PeterStuart3:
Video and caption from @ArckitDamien:
Surely this lockdown is going to inspire a radical rethink of how we get around our cities. Seeing our streets like this, hearing the birds, the bees and the bells is something to behold

Video and caption submitted to Build Back Cleaner Air:

I am surprised at the tangible difference in #airpollution. I feel healthier. I hope when #lockdown is over people remember what it was like. For me, it's re-calibrated what "normal" is and if normal is what we had before, then I don't want to return to it."

Notes to users

 

The images and videos above are sourced from the clean air community with the creators permission. All of the images are open source and no credit is required to post these graphics on your own social media channels or websites etc.

 

If you found these resources helpful please let us know, email [email protected]